Call the right lead, right now.
Most buyers work with the first agent who responds — and most agents take hours. Themis keeps score: who's hot, who's waiting on a first touch, how fast your team actually responds, and when the market hands you a reason to reach out.
Your dashboard, triaged
Every lead is scored on engagement — how they arrived, whether they've replied, how fresh the conversation is. The hottest rise to the top with the reason spelled out; leads who told you they have an agent drop out automatically.
- Hot-leads list, ranked and explained — never a black box
- Median first-response time for the last 30 days
- “Never touched” count that won't let a lead slip silently
- Valuation requests and referrals rank above cold portal leads
Reactivate the list you already own
That pile of old leads is an asset. The reactivation sequence sends a short, personal-looking note — no logo, no template, just a question — throttled to a daily pace that protects your sending reputation.
- Personal send style: reads like an email you typed
- Daily send caps ramp a big list instead of blasting it
- Replies land in your real inbox, ready for a conversation
Market-moment nudges
Themis watches the weekly 30-year mortgage average. When rates drop meaningfully, your dashboard tells you — because “rates just fell” is the one email your whole database wants to receive.